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                            <a href="">我是卖家</a><span>&gt;</span>申请卖家
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                            <a target="_blank" href="">卖家交易学习专区
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                    <p style="color: magenta; margin-bottom: 5px;">tips: 申请卖家会自动拥有您的店铺哦！</p>
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                            <p style="font-size: 18px">您暂时还不是卖家，点击下方申请卖家</p>
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                                    <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">《淘宝网商品发布规范》</span></strong></span></span></p>
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                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">第三条【发布流程】卖家应当按照淘宝网系统设置的流程和要求发布商品，部分涉嫌违规风险的商品须通过审核后方可展示。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">第四条【发布要求】卖家发布商品，应当严格遵守《淘宝平台规则总则》中“信息发布”的基本原则，并遵守以下基本要求：</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;" data-spm-anchor-id="a2177.7231205.0.i0.1e5017eacjiK38">（一）卖家应当对商品作出完整、一致、真实的描述。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">1.完整性：为保证买家更全面的了解商品，购买商品时拥有充分知情权，卖家应在发布商品时完整明示商品的主要信息，包括但不限于：商品本身（基本属性、规格、保质期、瑕疵等）、品牌、外包装、发货情况、交易附带物等。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2.一致性：商品的描述信息在商品页面各版块中（如商品标题、主图、属性、详情描述等）应保证要素一致性。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">3.真实性：卖家应根据所售商品的属性如实描述商品信息，并及时维护更新，保证商品信息真实、正确、有效；不得夸大、过度、虚假承诺商品效果及程度等。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（二）卖家应保证其出售的商品在合理期限内可以正常使用，包括商品不存在危及人身财产安全的不合理危险、具备商品应当具备的使用性能、符合商品或其包装上注明采用的标准等。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（三）不得发布违反法律法规、协议或规则的商品信息，包括但不限于：1.不得使用代表党和国家形象的元素，或利用国家重大活动、重大纪念日和国家机关及其工作人员名义等，进行销售或宣传；</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2.不得发布侵害平台及第三方合法权益（如商标权、著作权、专利权等）、或易造成消费者混淆的商品或信息；</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">3.不得发布或推送含有易导致交易风险的第三方商品或信息，如发布社交、导购、团购、促销、购物平台等第三方网站或客户端的名称、LOGO、二维码、超链接、联系账号等信息；</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">4.不得重复铺货，即店铺中同时出售同款商品两件以上的；</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">5.不得通过编辑变更商品类目、品牌、型号等关键属性使其成为另一款商品。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">6.不得发布其他违反《淘宝平台违禁信息管理规则》、《淘宝平台交互风险信息管理规则》、《淘宝网市场管理与违规处理规范》等规则的商品或信息。</span></span></span></p>
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                                    <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">描述或品质不符</span></strong></span></span></p>
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                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【定义】指买家收到的商品或接受的服务，或经淘宝网抽检、排查到的商品或服务，与卖家描述不相符或不符合国家标识标签相关标准及平台相关管理要求，妨害买家权益的行为。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规行为纠正】下架商品、监管商品、删除商品或信息</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规扣分与违规处理措施】</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（一）情节轻微的，每次下架商品；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（二）情节一般的，每次可下架商品、监管商品、删除商品、支付违约金；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（三）情节严重的，每次可下架商品、删除商品、延长交易账期、支付违约金；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（四）情节特别严重的，每次扣B类48</span>分、延长交易账期、支付违约金；</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">淘宝网视情节严重程度可采取、限制解冻保证金、监管账户等措施。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">-------------------------------------------</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="letter-spacing:.1pt;"><span style="color:black;">规则解读：</span></span></strong></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">一、哪些情况属于描述或品质不符？</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（一）情节轻微</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">1、对买家正常使用商品或接受服务不会造成实质影响的，品牌描述不当的除外；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">2、淘宝网通过信息层面判断实际商品或服务与描述不一致的，品牌描述不当的除外；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">3、标识标签中内容的标注形式不符合国家规定的。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（二）情节一般</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">1、将对或已对买家正常使用商品或接受服务造成实质影响的，如夸大、虚假、材质不符等情形；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">2、品牌与描述不当的；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">3、大量出现“品质不合格情节轻微”</span>情形的。</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（三）情节严重</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">1、对买家人身、财产造成损害的；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">2、买家收到的实物与卖家描述的材质完全不符的；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">3、大量出现“描述不当情节一般”</span>情形的。</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（四）情节特别严重</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">包括但不限于：大量出现对买家人身、财产造成损害情形的。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">二、【违规扣分与违规处理措施】中“支付违约金”会如何执行？淘宝网收到的违约金会如何使用？</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（一）什么情形需要支付违约金？</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">本自然年内，卖家发生如下违规情形，对应的支付违约金细则如下：</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">情节一般的，每次支付违约金600元；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">情节严重的，每次支付违约金1200元；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">情节特别严重的，每次支付违约金1200元。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">淘宝网将就上述情形收到的违约金，用于消费者权益保障、补偿或赔付事宜。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（二）违约金罚扣不足额会怎么样？</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">如平台未能在指定时间内（以产品页面为准）完成足额罚扣的，淘宝网可采取延长交易账期、支付宝账户管控措施等。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（三）什么时候上述限制措施会解除？</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">当淘宝网罚扣足额违约金时，或90天后，限制措施会被解除。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">三、【定义】中“买家收到的商品或接受的服务，或经淘宝网抽检”，淘宝网抽检规范有哪些？</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">详情请见《淘宝网商品品质抽检规范》，涉及处罚参考本规范。 </span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">四、哪些情形下会同时采取“限制解冻保证金”处理措施？</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">卖家描述为全新机或未披露为翻新机，买家收到的商品，或经淘宝网抽检、排查到的商品为翻新机的，淘宝网将会限制卖家解冻保证金180天，用于买家退款或赔付事宜。</span></span></span></span></p>
                                </td>
                            </tr>
                            <tr style="height:29px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:yellow;padding:0cm 0cm 0cm 0cm;height:29px;vertical-align:top;">
                                    <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><a href="https://rule.taobao.com/detail-1018.htm?spm=a2177.7231205.0.0.2e5e17eaeTFjVN&amp;tag=self"><strong>抽检项目及对应处罚明细表</strong></a></span></span></p>
                                </td>
                            </tr>
                            <tr style="height:70px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:transparent;padding:0cm 0cm 0cm 0cm;height:70px;vertical-align:top;">
                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">一般违规：删除商品+扣2</span>分（A</span>类）调整为 描述或品质不符-情节轻微</span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">一般违规：删除商品+每次扣3</span>分（A</span>类） 调整为 描述或品质不符-情节轻微</span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">一般违规：删除商品+每次扣6</span>分（A</span>类） 调整为 描述或品质不符-情节一般</span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">一般违规：删除商品+首次扣6</span>分，再次及以上扣12</span>分（A类） 调整为 描述或品质不符-情节一般</span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">严重违规：删除商品+首次扣6</span>分、再次及以上扣12</span>分，特定类目每次扣12分（B类）调整为 描述或品质不符-情节严重</span></span></p>

                                    <p style="margin-bottom:.0001pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">严重违规：删除商品+扣12</span>分（B</span>类） 调整为 &nbsp;发布违禁信息-不符合国家生产标准商品类 处置措施不变</span></span></p>
                                </td>
                            </tr>
                            <tr style="height:23px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:yellow;padding:0cm 0cm 0cm 0cm;height:23px;vertical-align:top;">
                                    <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">滥发信息</span></strong></span></span></p>
                                </td>
                            </tr>
                            <tr style="height:70px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:transparent;padding:0cm 0cm 0cm 0cm;height:70px;vertical-align:top;">
                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;">&nbsp;<span style="letter-spacing:.1pt;"><span style="color:black;">【定义】滥发信息，指会员未按《淘宝平台规则总则》及相关规则要求发布商品或信息，妨害买家权益或平台秩序的行为，包括以下情形：</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（一）广告信息；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（二）信息与实际不符；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（三）信息重复；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（四）商品要素不一致；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（五）规避信息；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（六）品牌不一致；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（七）行业特殊要求。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规行为纠正】下架商品、删除商品或信息。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规类型】一般违规行为（A类）</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规扣分与违规处理措施】淘宝网视情节严重程度采取下架商品、删除商品、删除店铺相关信息、搜索降权商品、限制发布商品、删除销量、监管账户等措施。</span></span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p style="margin-bottom:.0001pt;line-height:21.0pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网关于滥发信息实施细则》</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">二、违规处理</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">具体违规处理方式详见滥发信息各情形实施细则。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="background:white;"><span style="color:black;">淘宝网视情节轻重程度可采取冻结图片、下架商品、搜索降权商品、搜索屏蔽商品、删除商品、删除店铺相关信息、限制使用商品发布的特定功能、限制商品发布数量、限制发布商品、屏蔽店铺、删除店铺、屏蔽评论内容、评分不累计、删除销量、监管账户等处理措施。</span></span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p style="margin-bottom:.0001pt;line-height:21.0pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《广告信息的认定和处罚实施细则》</span></span></span></p>

                                    <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;" width="557">
                                        <tbody>
                                        <tr style="height:19px;">
                                            <td colspan="2" style="width:180px;border:solid black 1.0pt;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:19px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">滥发信息</span></strong></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:376px;border:solid black 1.0pt;border-left:none;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:19px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">违规处理及纠正</span></strong></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:26px;">
                                            <td colspan="2" rowspan="3" style="width:180px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:26px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">广告信息</span></span></span></p>
                                            </td>
                                            <td style="width:90px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:26px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">仅在商品类页面的图片上发布</span></span></span></p>
                                            </td>
                                            <td style="width:286px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:26px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">冻结图片、下架商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:35px;">
                                            <td style="width:90px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">在商品类页面发布</span></span></span></p>
                                            </td>
                                            <td style="width:286px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;">&nbsp;</p>

                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:46px;">
                                            <td style="width:90px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:46px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">在店铺装修区等其他页面发布</span></span></span></p>
                                            </td>
                                            <td style="width:286px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:46px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除店铺、删除店铺相关信息、限制店铺装修发布7天</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td rowspan="3" style="width:90px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">广告信息情节严重</span></span></span></p>
                                            </td>
                                            <td style="width:90px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">发布大量违规商品或信息&nbsp;</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:376px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:35px;">
                                            <td style="width:90px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">同一卖家在广告信息情形中多次违规</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:376px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td style="width:90px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">刻意规避，如错峰上下架等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:376px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:58px;">
                                            <td rowspan="2" style="width:90px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:58px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">广告信息情节特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:90px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:58px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">对消费者或平台产生不良影响的，如产生大量维权、引发公关事件等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:376px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:58px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:35px;">
                                            <td style="width:90px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">经广告信息情节严重处理后再次违规的</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:376px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td colspan="2" style="width:180px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">涉嫌广告信息的商品</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:376px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可采取搜索屏蔽商品，搜索降权商品直至商品整改完成后第3天恢复</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td colspan="2" rowspan="2" style="width:180px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">广告信息</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:376px;border:none;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情节严重，情节特别严重的可以并处：删除销量、屏蔽评论内容、评分不累计。</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:19px;">
                                            <td colspan="2" style="width:376px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情节严重、情节特别严重的，参照广告信息中情节适用。</span></span></span></p>
                                            </td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《信息与实际不符的认定和处罚实施细则》</span></span></span></p>

                                    <p><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">“天天特价”调整为“天天特卖”</span></span></span></p>

                                    <p>&nbsp;</p>

                                    <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;" width="527">
                                        <tbody>
                                        <tr style="height:19px;">
                                            <td colspan="2" style="width:211px;border:solid black 1.0pt;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:19px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">滥发信息</span></strong></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:316px;border:solid black 1.0pt;border-left:none;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:19px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">违规处理及纠正</span></strong></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:26px;">
                                            <td colspan="2" rowspan="3" style="width:211px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:26px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">信息与实际不符</span></span></span></p>
                                            </td>
                                            <td style="width:105px;border:none;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:26px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">仅在商品类页面的图片上发布</span></span></span></p>
                                            </td>
                                            <td style="width:211px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:26px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">冻结图片、下架商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:49px;">
                                            <td style="width:105px;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid black 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:49px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">在商品类页面发布</span></span></span></p>
                                            </td>
                                            <td style="width:211px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:49px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:50px;">
                                            <td style="width:105px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:50px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">在店铺装修区等其他页面发布</span></span></span></p>
                                            </td>
                                            <td style="width:211px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:50px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除店铺、删除店铺相关信息、限制店铺装修发布7天</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td rowspan="3" style="width:105px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">信息与实际不符情节严重</span></span></span></p>
                                            </td>
                                            <td style="width:105px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">发布大量违规商品或信息&nbsp;</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:316px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:35px;">
                                            <td style="width:105px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">同一卖家在信息与实际不符情形中多次违规</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:316px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td style="width:105px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">刻意规避，如错峰上下架等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:316px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:58px;">
                                            <td rowspan="2" style="width:105px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:58px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">信息与实际不符情节特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:105px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:58px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">对消费者或平台产生不良影响的，如产生大量维权、引发公关事件等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:316px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:58px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:35px;">
                                            <td style="width:105px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">经信息与实际不符情节严重处理后再次违规的</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:316px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:35px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td colspan="2" style="width:211px;border:solid black 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">涉嫌信息与实际不符的商品</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:316px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可采取搜索屏蔽商品，搜索降权商品直至商品整改完成后第3天恢复</span></span></span></p>
                                            </td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《信息重复的认定和处罚实施细则》</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">四、违规处理</span></strong></span></span></p>

                                    <table border="0" cellpadding="0" cellspacing="0" style="margin-left:4.65pt;border-collapse:collapse;">
                                        <tbody>
                                        <tr style="height:18px;">
                                            <td colspan="3" style="width:227px;border:solid windowtext 1.0pt;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">滥发信息</span></strong></span></span></p>
                                            </td>
                                            <td colspan="3" style="width:319px;border:solid windowtext 1.0pt;border-left:none;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">违规处理及纠正</span></strong></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:18px;">
                                            <td rowspan="8" style="width:31px;border-top:none;border-left:solid windowtext 1.0pt;border-bottom:solid black 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">信息重复</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:196px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">重复铺货</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:210px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">在商品类页面发布</span></span></span></p>
                                            </td>
                                            <td style="width:109px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:18px;">
                                            <td rowspan="3" style="width:56px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">重复铺货情节严重</span></span></span></p>
                                            </td>
                                            <td style="width:139px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">发布大量违规商品或信息&nbsp;</span></span></span></p>
                                            </td>
                                            <td colspan="3" style="width:319px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:18px;">
                                            <td style="width:139px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">同一卖家在重复铺货情形中多次违规</span></span></span></p>
                                            </td>
                                            <td colspan="3" style="width:319px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:18px;">
                                            <td style="width:139px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">刻意规避，如错峰上下架等</span></span></span></p>
                                            </td>
                                            <td colspan="3" style="width:319px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:30px;">
                                            <td rowspan="2" style="width:56px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:30px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">重复铺货情节特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:139px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:30px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">对消费者或平台产生不良影响的，如产生大量维权、引发公关事件等</span></span></span></p>
                                            </td>
                                            <td colspan="3" style="width:319px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:30px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:30px;">
                                            <td style="width:139px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:30px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">经重复铺货情节严重处理后再次违规的</span></span></span></p>
                                            </td>
                                            <td colspan="3" style="width:319px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:30px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:18px;">
                                            <td colspan="2" style="width:196px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">涉嫌重复铺货的商品</span></span></span></p>
                                            </td>
                                            <td colspan="3" style="width:319px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可采取搜索屏蔽商品，搜索降权商品直至商品整改完成后第3天恢复</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:27px;">
                                            <td colspan="2" style="width:196px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 0cm 0cm 0cm;height:27px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">重复铺货式开店</span></span></span></p>
                                            </td>
                                            <td style="width:165px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:27px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">副店</span></span></span></p>
                                            </td>
                                            <td colspan="2" nowrap="nowrap" style="width:153px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:27px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架/删除商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr height="0">
                                            <td style="border:none;">&nbsp;</td>
                                            <td style="border:none;">&nbsp;</td>
                                            <td style="border:none;">&nbsp;</td>
                                            <td style="border:none;">&nbsp;</td>
                                            <td style="border:none;">&nbsp;</td>
                                            <td style="border:none;">&nbsp;</td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">六、常见问题</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（四）如果会员开了两家以上店铺卖同样的商品的，怎么判断哪几家是副店？</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">如果会员开了两家以上店铺卖同样的商品的，我们会认为其中信用积分最高的那家店是会员主要经营的主店，其他的信用积分相对较低的就是副店。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《商品要素不一致的认定和处罚实施细则》</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">三、违规处理</span></strong></span></span></p>

                                    <table border="0" cellpadding="0" cellspacing="0" style="margin-left:4.65pt;border-collapse:collapse;" width="541">
                                        <tbody>
                                        <tr style="height:17px;">
                                            <td colspan="2" style="width:221px;border:solid black 1.0pt;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">滥发信息</span></strong></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:319px;border:solid black 1.0pt;border-left:none;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">违规处理及纠正</span></strong></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:17px;">
                                            <td colspan="2" style="width:221px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">商品要素不一致</span></span></span></p>
                                            </td>
                                            <td style="width:159px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">在商品类页面发布</span></span></span></p>
                                            </td>
                                            <td style="width:161px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:17px;">
                                            <td rowspan="3" style="width:64px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">商品要素不一致情节严重</span></span></span></p>
                                            </td>
                                            <td style="width:157px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">发布大量违规商品或信息&nbsp;</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:319px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td style="width:157px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">同一卖家在商品要素不一致情形中多次违规</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:319px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:17px;">
                                            <td style="width:157px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">刻意规避，如错峰上下架等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:319px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td rowspan="2" style="width:64px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:28px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">商品要素不一致情节特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:157px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">对消费者或平台产生不良影响的，如产生大量维权、引发公关事件等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:319px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td style="width:157px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">经商品要素不一致情节严重处理后再次违规的</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:319px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:17px;">
                                            <td colspan="2" style="width:221px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">涉嫌商品要素不一致的商品</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:319px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可采取搜索屏蔽商品，搜索降权商品直至商品整改完成后第3天恢复</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:17px;">
                                            <td colspan="2" style="width:221px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">品类不一致</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:319px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可以并处：删除销量、屏蔽评论内容、评分不累计</span></span></span></p>
                                            </td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                    <p><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《规避信息的认定和处罚实施细则》</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">三、违规处理</span></strong></span></span></p>

                                    <table border="1" cellpadding="0" cellspacing="0" style="margin-left:4.65pt;border-collapse:collapse;border:none;" width="579">
                                        <tbody>
                                        <tr style="height:17px;">
                                            <td colspan="2" style="width:287px;border:solid windowtext 1.0pt;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:17px;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">滥发信息</span></strong></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border:solid windowtext 1.0pt;border-left:none;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:17px;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">违规处理及纠正</span></strong></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:17px;">
                                            <td colspan="2" style="width:287px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:17px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">规避信息</span></span></span></p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>
                                            </td>
                                            <td style="width:113px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">在商品类页面发布</span></span></span></p>
                                            </td>
                                            <td style="width:179px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:17px;">
                                            <td rowspan="3" style="width:73px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:17px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">规避信息情节严重</span></span></span></p>
                                            </td>
                                            <td style="width:213px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">发布大量违规商品或信息&nbsp;</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:17px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td style="width:213px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">同一卖家在规避信息情形中多次违规</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td style="width:213px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">刻意规避，如错峰上下架等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:42px;">
                                            <td rowspan="2" style="width:73px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:42px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">规避信息情节特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:213px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:42px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">对消费者或平台产生不良影响的，如产生大量维权、引发公关事件等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:42px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td style="width:213px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">经规避信息情节严重处理后再次违规的</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td colspan="2" style="width:287px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">涉嫌规避信息的商品</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可采取搜索屏蔽商品，搜索降权商品直至商品整改完成后第3天恢复</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td colspan="2" style="width:287px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">利用SKU价格引流</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情节严重、情节特别严重的可以并处：限制商品SKU商品自定义。</span></span></span></p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情节严重、情节特别严重的，参照规避信息中情节适用。</span></span></span></p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可以并处：删除销量、屏蔽评论内容、评分不累计。</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:28px;">
                                            <td colspan="2" style="width:287px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">通过编辑商品类目、品牌、型号等关键属性使其成为另一款商品的商品要素变更</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:292px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:28px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可以并处：删除销量、屏蔽评论内容、评分不累计。</span></span></span></p>
                                            </td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:18.0pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《品牌不一致的认定和处罚实施细则》</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">三、违规处理</span></strong></span></span></p>

                                    <table border="1" cellpadding="0" cellspacing="0" style="border-collapse:collapse;">
                                        <tbody>
                                        <tr style="height:20px;">
                                            <td colspan="2" style="width:207px;border:solid black 1.0pt;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">滥发信息</span></strong></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:331px;border:solid black 1.0pt;border-left:none;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">违规处理及纠正</span></strong></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:20px;">
                                            <td colspan="2" style="width:207px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">品牌不一致</span></span></span></p>
                                            </td>
                                            <td style="width:135px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">在商品类页面发布</span></span></span></p>
                                            </td>
                                            <td style="width:196px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:20px;">
                                            <td rowspan="3" style="width:51px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">品牌不一致情节严重</span></span></span></p>
                                            </td>
                                            <td style="width:156px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">发布大量违规商品或信息&nbsp;</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:331px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:34px;">
                                            <td style="width:156px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:34px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">同一卖家在品牌不一致情形中多次违规</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:331px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:34px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:20px;">
                                            <td style="width:156px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">刻意规避，如错峰上下架等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:331px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:34px;">
                                            <td rowspan="2" style="width:51px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:34px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">品牌不一致情节特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:156px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:34px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">对消费者或平台产生不良影响的，如产生大量维权、引发公关事件等</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:331px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:34px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:34px;">
                                            <td style="width:156px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:34px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">经品牌不一致情节严重处理后再次违规的</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:331px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:34px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、屏蔽店铺、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:20px;">
                                            <td colspan="2" style="width:207px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">涉嫌品牌不一致的商品</span></span></span></p>
                                            </td>
                                            <td colspan="2" style="width:331px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:20px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度可采取搜索屏蔽商品，搜索降权商品直至商品整改完成后第3天恢复</span></span></span></p>
                                            </td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《行业特殊要求的认定和处罚的规则与实施细则》</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="background:white;"><span style="color:black;">三、违规处理</span></span></strong></span></span></p>

                                    <table border="1" cellpadding="0" cellspacing="0" style="margin-left:4.65pt;background:white;border-collapse:collapse;border:none;" width="570">
                                        <tbody>
                                        <tr style="height:18px;">
                                            <td style="width:96px;border:solid black 1.0pt;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">滥发信息</span></span></span></p>
                                            </td>
                                            <td style="width:217px;border:solid black 1.0pt;border-left:none;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情形</span></span></span></p>
                                            </td>
                                            <td style="width:255px;border:solid black 1.0pt;border-left:none;background:yellow;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="center" style="text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">违规处理及纠正</span></span></span></p>
                                            </td>
                                            <td height="27" style="height:18px;border:none;">&nbsp;</td>
                                        </tr>
                                        <tr style="height:29px;">
                                            <td rowspan="2" style="width:96px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:29px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">行业特殊要求</span></span></span></p>
                                            </td>
                                            <td rowspan="2" style="width:217px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:29px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">违反淘宝网行业规范的规定发布商品或信息的</span></span></span></p>
                                            </td>
                                            <td rowspan="2" style="width:255px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:29px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品（行业规范中对违规处理有特殊要求的依照行业规范之规定处理）</span></span></span></p>
                                            </td>
                                            <td height="44" style="height:29px;border:none;">&nbsp;</td>
                                        </tr>
                                        <tr style="height:21px;">
                                            <td height="32" style="height:21px;border:none;">&nbsp;</td>
                                        </tr>
                                        <tr style="height:18px;">
                                            <td rowspan="3" style="width:96px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">行业特殊要求情节严重</span></span></span></p>
                                            </td>
                                            <td style="width:217px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">发布大量违规商品或信息</span></span></span></p>
                                            </td>
                                            <td style="width:255px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                            <td height="27" style="height:18px;border:none;">&nbsp;</td>
                                        </tr>
                                        <tr style="height:18px;">
                                            <td style="width:217px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">同一卖家在行业特殊要求情形中多次违规</span></span></span></p>
                                            </td>
                                            <td style="width:255px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                            <td height="27" style="height:18px;border:none;">&nbsp;</td>
                                        </tr>
                                        <tr style="height:18px;">
                                            <td style="width:217px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">刻意规避，如错峰上下架等</span></span></span></p>
                                            </td>
                                            <td style="width:255px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、限制发布商品、限制商品发布数量</span></span></span></p>
                                            </td>
                                            <td height="27" style="height:18px;border:none;">&nbsp;</td>
                                        </tr>
                                        <tr style="height:45px;">
                                            <td rowspan="2" style="width:96px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:45px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">行业特殊要求情节特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:217px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:45px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">对消费者或平台产生不良影响的，如产生大量维权、引发公关事件等</span></span></span></p>
                                            </td>
                                            <td style="width:255px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:45px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、店铺屏蔽、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                            <td height="68" style="height:45px;border:none;">&nbsp;</td>
                                        </tr>
                                        <tr style="height:30px;">
                                            <td style="width:217px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:30px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">经行业特殊要求情节严重处理后再次违规的</span></span></span></p>
                                            </td>
                                            <td style="width:255px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:30px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">删除商品、下架商品、店铺屏蔽、限制发布商品、限制商品发布数量、监管账户等措施</span></span></span></p>
                                            </td>
                                            <td height="45" style="height:30px;border:none;">&nbsp;</td>
                                        </tr>
                                        <tr style="height:30px;">
                                            <td colspan="2" style="width:313px;border:solid black 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:30px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">涉嫌违反行业特殊要求的商品</span></span></span></p>
                                            </td>
                                            <td style="width:255px;border-top:none;border-left:none;border-bottom:solid black 1.0pt;border-right:solid black 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:30px;">
                                                <p align="left" style="text-align:left;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">视情节严重程度给予单个商品搜索屏蔽，或单个商品搜索降权直至商品整改完成后第3天恢复</span></span></span></p>
                                            </td>
                                            <td height="45" style="height:30px;border:none;">&nbsp;</td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">同步修订的行业规范内容：</span></strong></span></span></p>

                                    <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;" width="561">
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                                        <tr style="height:18px;">
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                                                <p align="center" style="text-align:center;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">行业规范</span></strong></span></span></p>
                                            </td>
                                            <td nowrap="nowrap" style="width:319px;border:solid windowtext 1.0pt;border-left:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="center" style="text-align:center;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">变更内容</span></strong></span></span></p>
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                                        </tr>
                                        <tr style="height:18px;">
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                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网餐饮美食卡券行业管理规范》</span></span></span></p>
                                            </td>
                                            <td rowspan="15" style="width:319px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="center" style="text-align:center;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">违反商品发布要求以滥发处理的表述，变更为“根据《淘宝网市场管理与违规处理规范》滥发信息“行业特殊要求”处理”</span></span></span></p>
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                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网商业加盟行业管理规范》</span></span></span></p>
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                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网汽车行业管理规范》</span></span></span></p>
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                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网笔记本电脑行业管理规范》</span></span></span></p>
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                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网品牌兑换卡行业管理规范》</span></span></span></p>
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                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网手机行业管理规范》</span></span></span></p>
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                                        <tr style="height:18px;">
                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网通讯行业管理规范》</span></span></span></p>
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                                        <tr style="height:18px;">
                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网生活服务行业管理规范》</span></span></span></p>
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                                        <tr style="height:18px;">
                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网数字娱乐行业管理规范》</span></span></span></p>
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                                        <tr style="height:18px;">
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                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网食品行业管理规范》</span></span></span></p>
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                                        <tr style="height:18px;">
                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网教育培训行业管理规范》</span></span></span></p>
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                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网影音电器行业管理规范》</span></span></span></p>
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                                        <tr style="height:18px;">
                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网宠物行业管理规范》</span></span></span></p>
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                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网居家布艺行业管理规范》</span></span></span></p>
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                                            <td nowrap="nowrap" style="width:241px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:18px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">《淘宝网摄像及定位追踪设备行业管理规范》</span></span></span></p>
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                                    </table>
                                </td>
                            </tr>
                            <tr style="height:22px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:yellow;padding:0cm 0cm 0cm 0cm;height:22px;vertical-align:top;">
                                    <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">淘宝平台违禁信息管理规则</span></strong></span></span></p>
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                            </tr>
                            <tr style="height:22px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:transparent;padding:0cm 0cm 0cm 0cm;height:22px;vertical-align:top;">
                                    <p align="left" style="margin-right:12.0pt;text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <table border="0" cellpadding="0" cellspacing="0" style="background:white;border-collapse:collapse;width:600px;">
                                        <tbody>
                                        <tr style="height:25px;">
                                            <td colspan="2" style="width:553px;border:solid windowtext 1.0pt;border-top:none;background:#AEAAAA;padding:0cm 5.4pt 0cm 5.4pt;height:25px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">二十六、不符合国家生产标准商品类</span></span></span></p>
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                                        </tr>
                                        <tr style="height:25px;">
                                            <td style="width:302px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:25px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（一）由不具备生产资质的生产商生产的，不符合国家、地方、行业、企业强制性标准，不符合淘宝公布的规则、淘宝与卖家签订的协议中采用的推荐性标准的商品（标识标签不合格除外）</span></span></span></p>
                                            </td>
                                            <td style="width:251px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:25px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">淘宝网会员每次扣B</span><span style="color:black;">类</span><span style="color:black;">6</span><span style="color:black;">分，情节特别严重的，每次扣</span><span style="color:black;">B</span><span style="color:black;">类</span><span style="color:black;">48</span><span style="color:black;">分，特定商品每次扣</span><span style="color:black;">B</span><span style="color:black;">类</span><span style="color:black;">12</span><span style="color:black;">分</span><br>
						<span style="color:black;">天猫会员、飞猪会员每次扣</span><span style="color:black;">B</span><span style="color:black;">类</span><span style="color:black;">6</span><span style="color:black;">分，情节特别严重的每次扣</span><span style="color:black;">B</span><span style="color:black;">类</span><span style="color:black;">48</span><span style="color:black;">分，特定商品从其管理规定：</span><br>
						<span style="color:black;">累计扣分规则如下：</span><br>
						<span style="color:black;">1</span><span style="color:black;">、因违反本目规则中除特定商品外的其他规定，被扣</span><span style="color:black;">B</span><span style="color:black;">类</span><span style="color:black;">6</span><span style="color:black;">分累计达四次的，天猫会员扣</span><span style="color:black;">B</span><span style="color:black;">类</span><span style="color:black;">48</span><span style="color:black;">分；</span><br>
						<span style="color:black;">2</span><span style="color:black;">、因违反本目规则（含特定商品管理规定的严重违规情形），被扣分累计达五次，天猫会员扣</span><span style="color:black;">B</span><span style="color:black;">类</span><span style="color:black;">48分</span></span></span></p>
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                                        </tr>
                                        <tr style="height:81px;">
                                            <td style="width:302px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:81px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（二）存在制假风险的品牌配件类商品</span></span></span></p>
                                            </td>
                                            <td style="width:251px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:81px;vertical-align:bottom;">
                                                <p align="left" style="text-align:left;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">每次扣A</span><span style="color:black;">类</span><span style="color:black;">12</span><span style="color:black;">分</span><br>
						<span style="color:black;">情节严重的，每次扣</span><span style="color:black;">A</span><span style="color:black;">类</span><span style="color:black;">48分</span></span></span></p>
                                            </td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;vertical-align:baseline;">&nbsp;</p>
                                </td>
                            </tr>
                            <tr style="height:22px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:yellow;padding:0cm 0cm 0cm 0cm;height:22px;vertical-align:top;">
                                    <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">出售假冒商品</span></strong></span></span></p>
                                </td>
                            </tr>
                            <tr style="height:70px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:transparent;padding:0cm 0cm 0cm 0cm;height:70px;vertical-align:top;">
                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【定义】出售假冒商品，指卖家出售假冒注册商标或盗版商品的行为。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规行为纠正】淘宝网删除会员所发布过的假冒、盗版商品或信息。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规类型】出售假冒商品（C类）</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规扣分与违规处理措施】</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（一）卖家出售假冒、盗版商品情节一般的，每次删除商品；</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（二）卖家出售假冒、盗版商品且情节严重的，每次扣C类24</span>分；</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（三）卖家出售假冒、盗版商品情节特别严重的，每次扣C类48</span>分；</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">淘宝网针对出售假冒商品实行“三振出局”</span>制，即卖家每次出售假冒商品的行为记为一振，若同一卖家出售假冒商品累计达三振，将被查封账户。</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">同时淘宝网视情节严重程度可采取下架商品、删除商品、限制发布商品、限制解冻保证金、支付违约金、查封账户等措施。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">规则解读：</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">一、假冒注册商标商品包括哪些？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">假冒注册商标商品指未经注册商标权人许可，在同一种商品上使用相同商标的商品。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">以下情形不按照本规则处理：</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（一）根据卖家商品的全部信息，不会误认为属于权利人或者其授权人生产的商品；</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（二）进口商品来源国的权利人与持有相同商标的中国权利人不同；</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（三）商品使用的商标先于注册商标在中国使用。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">二、盗版商品指什么？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">盗版商品指未经著作权人许可复制其作品的图书、电子书、音像作品和软件等。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">三、“淘宝网删除会员所发布过的假冒、盗版商品或信息”包括哪些？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">包括但不限于出售中、线上仓库中、小二下架、小二删除及卖家删除的假冒、盗版商品或信息。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">四、淘宝网视情节严重程度可采取的措施包括哪些？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">淘宝网视情节严重程度可采取下架商品、监管商品、删除商品、删除店铺相关信息、搜索降权商品、搜索屏蔽商品、商品发布资质管控、限制使用商品发布特定功能、限制发布特定属性商品、限制商品发布数量、限制发布类目数量、限制发布特定类目商品、限制参加营销活动、限制发布商品、限制发货、关闭订单、屏蔽店铺、删除店铺、监管账户、限制使用阿里旺旺、限制创建店铺、限制使用特定管理工具、延长交易超时、限制解冻保证金、支付违约金、支付宝账户管控、限制会员登录、查封账户等处理措施。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">五、“卖家出售假冒、盗版商品的”是指哪些行为？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">包括但不限于：</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（一）虽经司法、行政机关认定卖家出售假冒、盗版商品，但尚不构成手段恶劣或数额巨大或造成严重后果或未被追究刑事责任的。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">如：各级人民法院通过判决等司法文书或工商、版权、专利、海关等行政机关通过行政处罚等行政文书认定卖家出售假冒、盗版商品，但其手段、数额、后果均不构成严重的。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（二）卖家所出售的商品经购买并由卖家自认或经权利人鉴定为假冒、盗版商品。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">如：卖家出售的商品被购买后，卖家通过旺旺聊天等方式自认为假冒、盗版商品或权利人出具鉴定报告，鉴定该商品为假冒、盗版商品。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">六、“卖家出售假冒、盗版商品且情节一般的”是指哪些行为？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（一）通过信息层面判断卖家出售假冒、盗版商品的；</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（二）卖家实际出售的；</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（三）为出售假冒、盗版商品提供便利条件的。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">七、“卖家出售假冒、盗版商品且情节严重的”是指哪些行为？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（一）通过信息层面判断卖家大量或全店出售假冒、盗版商品；<br>
			（二）出售的假冒、盗版商品给消费者造成人身损害或财产损害；<br>
			如：某卖家销售假冒某品牌浴霸，消费者在使用过程中该浴霸发生爆炸事故，造成消费者受伤或烧毁浴室，但该情形不包括浴霸本身的价值损毁。<br>
			（三）卖家所出售的商品依照《淘宝网商品品质抽检规范》规定，经品牌及版权抽检鉴定为假冒、盗版商品的；<br>
			（四）其他方式恶意规避平台监管出售假冒、盗版商品的；</span></span></span><br>
                                        &nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">八、如何理解情节一般的违规行为3天内视为1次？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">案例：卖家甲因情节一般出售假冒商品于4月1日被处罚，4</span>月2日被处罚，4月3日被处罚，视为出售假冒商品违规1次。若4月4日卖家再次因情节一般出售假冒商品被处罚，则视为第2次违规。</span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">九、“卖家出售假冒、盗版商品且情节特别严重”是指哪些行为？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（一）经司法、行政机关认定卖家销售假冒、盗版商品，手段恶劣或数额巨大或造成严重后果的，或者被追究或可能追究刑事责任的。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">如：根据司法判决已构成刑事犯罪的。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（二）卖家通过不正当方式或特定市场的卖家出售假冒、盗版商品，且影响恶劣的。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">如：1.卖家反复使用他人账户多次出售假冒、盗版商品且造成恶劣影响；</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">­­­­2.卖家以其他方式恶意规避平台监管，并且全店或者大量出售假冒、盗版商品。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（三）卖家存在出售假冒、盗版商品的次数累计达三振的（特殊情形不计次，卖家在3天内出现的违反情节一般的违规行为视为1次）。淘宝网针对出售假冒、盗版商品实行“</span>三振出局”制，即卖家每次出售假冒、盗版商品的行为记为一次，若同一卖家出售假冒、盗版商品的次数累计达三次的，则将被永久查封账户。<br>
			如:淘宝网知识产权保护平台用户小张于3月4日对卖家甲进行投诉且投诉出售假冒商品成立，视为出售假冒商品一次；3月8日淘宝网平台通过信息层面判断卖家出售假冒、盗版商品，则该卖家甲出售假冒商品两次；4月11日卖家甲第三次收到淘宝网知识产权保护平台用户小李的投诉，投诉成立，此时卖家甲出售假冒、盗版商品累计达到三次，因此此次该卖家将被扣48分处理。</span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">十、“为出售假冒、盗版商品提供便利条件”是指哪些行为？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">通过阿里妈妈营销推广平台（钻石展位、淘宝直通车等），推广假冒、盗版商品或信息，且规避推广平台的管理措施，为出售假冒、盗版商品卖家提供便利条件。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">例如：卖家小张在通过钻石展位推广信息审核后，擅自修改推广信息内容，将推广结果指向卖家小李的商品，且经淘宝核实该商品为假冒商品，则卖家小张视为为出售假冒、盗版商品提供便利条件。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">十一、限制解冻保证金与支付违约金如何执行？淘宝网收到的违约金会如何使用？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">卖家出售假冒商品的特定情形下，须向平台缴纳足额的保证金作为违约金。卖家须按如下标准缴存，淘宝网可进行罚扣。其中：</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（一）什么情形需要缴存违约金？</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">本自然年内，卖家账户因出售假冒商品违规达特定情形时，须在当次处罚后的指定时间内（以产品页面为准）足额缴存，缴存后淘宝网会进行罚扣。特定情形包括但不限于：</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">1、卖家第一次（一振）出售假冒、盗版商品且情节严重或情节特别严重的；</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2、卖家因出售假冒商品违规达第二次（二振）；</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">3、卖家因出售假冒商品违规达第三次（三振）。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（二）不缴存违约金会怎样？</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">如卖家未能在指定时间内（以产品页面为准）完成足额缴存的，淘宝网可采取延长交易账期、支付宝账户管控措施等措施。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（三）什么时候上述限制措施会解除？</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">当淘宝网通过罚扣足额违约金时，或90天后，限制措施会被解除。</span></span></span></p>

                                    <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;" width="328">
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                                        <tr style="height:39px;">
                                            <td style="width:69px;border:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:39px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">当年出售假冒商品违规振次</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border:solid windowtext 1.0pt;border-left:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:39px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">是否须违约金</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border:solid windowtext 1.0pt;border-left:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:39px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">缴存违约金金额</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border:solid windowtext 1.0pt;border-left:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:39px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">是否罚扣违约金</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border:solid windowtext 1.0pt;border-left:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:39px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">罚扣标准</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td style="width:69px;border:solid windowtext 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">第一次-情节一般</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">否</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">/</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">/</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">/</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:23px;">
                                            <td style="width:69px;border:solid windowtext 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">第一次-</span><span style="color:black;">情节严重</span><span style="color:black;">/特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">是</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2000元</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">是</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:23px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2000元</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:19px;">
                                            <td style="width:69px;border:solid windowtext 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">第二次</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">是</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2000元</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">是</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2000元</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:19px;">
                                            <td style="width:69px;border:solid windowtext 1.0pt;border-top:none;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">第三次</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">是</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">6000元</span></span></span></p>
                                            </td>
                                            <td style="width:84px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">是</span></span></span></p>
                                            </td>
                                            <td style="width:45px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;background:white;padding:0cm 5.4pt 0cm 5.4pt;height:19px;">
                                                <p align="left" style="text-align:left;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">6000元</span></span></span></p>
                                            </td>
                                        </tr>
                                        </tbody>
                                    </table>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">淘宝网将就上述情形收到的违约金，用于消费者权益保障、补偿或赔付事宜。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">（四）出售假冒商品的振次是如何规定的？</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">淘宝网针对出售假冒商品实行“三振出局”制，即卖家每次出售假冒商品的行为记为一振，若同一卖家出售假冒商品累计达三振，将被查封账户。</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">淘宝网会于本年度12月31日23</span>时59分59秒，对未达到三振的振次做清零，已满三振被查封账户的不予清零。</span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;">&nbsp;<br>
			<strong><span style="color:black;">十二、申诉的基本条件有哪些？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">如卖家认为淘宝网对其出售假冒、盗版商品的判定有误，卖家可在淘宝网指定的期限内向淘宝网进行申诉。申诉成立的条件：提供合理凭证如授权证明资料、合法进货凭证、商场购物小票等证明卖家所出售的商品为正品。（具体申诉所需凭证以产品页面提示为准）</span></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;">&nbsp;</p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">十三、如果被权利人投诉并因“出售假冒商品”被扣分，如何提交反通知？反通知需要提供哪些材料？</span></strong></span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">如卖家在收到投诉后，可以在“卖家中心-客户服务-</span>知识产权”中进行申诉，提供相关证明资料。</span></span></p>

                                    <p align="left" style="text-align:left;line-height:15.75pt;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">反通知提供的材料可以是合法的进货凭证、商场购物小票、授权证明资料等能证明卖家出售的商品为正品的凭证。</span></span></span></p>
                                </td>
                            </tr>
                            <tr style="height:24px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:yellow;padding:0cm 0cm 0cm 0cm;height:24px;vertical-align:top;">
                                    <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">虚假交易</span></strong></span></span></p>
                                </td>
                            </tr>
                            <tr style="height:70px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:transparent;padding:0cm 0cm 0cm 0cm;height:70px;vertical-align:top;">
                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">第三十八条 虚假交易</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【定义】虚假交易，指会员通过虚构或隐瞒交易事实、规避或恶意利用信用记录规则等不正当方式，获取虚假的商品销量、店铺评分、信用积分、商品评论或成交金额等不当利益的行为。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规行为纠正】下架商品、搜索降权商品、取消虚假交易产生的不当利益。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规类型】一般违规行为（A类）/</span>严重违规行为（B</span>类）</span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">【违规扣分与违规处理措施】</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（一）情节轻微的，采取违规行为纠正措施； </span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（二）情节一般的，每次扣A类12</span>分；</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（三）情节严重的，每次扣A类48</span>分；</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">（四）情节特别严重的，每次扣B类48</span>分；</span></span></span></p>

                                    <p style="margin-bottom:.0001pt;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="letter-spacing:.1pt;"><span style="color:black;">买家如协助卖家进行虚假交易的，淘宝网视情节严重程度可采取销量不累计、屏蔽评论内容、评分不累计、限制违规/异常交易的评价工具使用、限制买家行为等措施。</span></span></span></span></p>

                                    <p style="margin-bottom:.0001pt;">&nbsp;</p>

                                    <table border="0" cellpadding="0" cellspacing="0" style="border-collapse:collapse;" width="633">
                                        <tbody>
                                        <tr style="height:21px;">
                                            <td style="width:95px;border:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:21px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">严重程度</span></strong></span></span></p>
                                            </td>
                                            <td style="width:293px;border:solid windowtext 1.0pt;border-left:none;padding:0cm 5.4pt 0cm 5.4pt;height:21px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">具体情形</span></strong></span></span></p>
                                            </td>
                                            <td style="width:180px;border:solid windowtext 1.0pt;border-left:none;padding:0cm 5.4pt 0cm 5.4pt;height:21px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">违规纠正</span></strong></span></span></p>
                                            </td>
                                            <td style="width:66px;border:solid windowtext 1.0pt;border-left:none;padding:0cm 5.4pt 0cm 5.4pt;height:21px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">扣分</span></strong></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:21px;">
                                            <td style="width:95px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:21px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情节轻微</span></span></span></p>
                                            </td>
                                            <td style="width:293px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:21px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">第一次或第二次且虚假交易笔数＜96笔</span></span></span></p>
                                            </td>
                                            <td rowspan="2" style="width:180px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:21px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">取消虚假交易产生的不当利益</span></span></span></p>
                                            </td>
                                            <td style="width:66px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:21px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">无</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:32px;">
                                            <td style="width:95px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:32px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情节一般</span></span></span></p>
                                            </td>
                                            <td style="width:293px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:32px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">1.第一次或第二次且虚假交易笔数≥96笔；</span></span></span></p>

                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2.第三次且虚假交易笔数＜96笔</span></span></span></p>
                                            </td>
                                            <td style="width:66px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:32px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">A12</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:64px;">
                                            <td style="width:95px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:64px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情节严重</span></span></span></p>
                                            </td>
                                            <td style="width:293px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:64px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">1.第三次且虚假交易笔数≥96笔；</span></span></span></p>

                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2.第四次或以上虚假交易行为；</span></span></span></p>

                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">3.短期内进行大规模虚假交易（不论次数和笔数）</span></span></span></p>
                                            </td>
                                            <td style="width:180px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:64px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">取消虚假交易产生的不当利益、下架全店商品</span></span></span></p>
                                            </td>
                                            <td style="width:66px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:64px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">A48</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:112px;">
                                            <td style="width:95px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:112px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">情节特别严重</span></span></span></p>
                                            </td>
                                            <td style="width:293px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:112px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">1.累计三次以上被认定为“情节严重”的虚假交易行为；</span></span></span></p>

                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">2.短期内进行大规模虚假交易后，再次进行大量虚假交易；</span></span></span></p>

                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">3.存在手段恶劣、行为密集、规模庞大、后果严重、恶意对抗管控等特殊情节；</span></span></span></p>

                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">4.为他人虚假交易提供服务、帮助或便利。</span></span></span></p>
                                            </td>
                                            <td style="width:180px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:112px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">取消虚假交易产生的不当利益</span></span></span></p>
                                            </td>
                                            <td style="width:66px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:112px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">B48</span></span></span></p>
                                            </td>
                                        </tr>
                                        <tr style="height:48px;">
                                            <td style="width:95px;border:solid windowtext 1.0pt;border-top:none;padding:0cm 5.4pt 0cm 5.4pt;height:48px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">涉嫌</span></span></span></p>
                                            </td>
                                            <td style="width:293px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:48px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">单个商品涉嫌虚假交易（不论次数和笔数）</span></span></span></p>
                                            </td>
                                            <td style="width:180px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:48px;vertical-align:bottom;">
                                                <p style="margin-bottom:.0001pt;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">单个商品降权30天，多次发生的，降权时间滚动计算</span></span></span></p>
                                            </td>
                                            <td style="width:66px;border-top:none;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:solid windowtext 1.0pt;padding:0cm 5.4pt 0cm 5.4pt;height:48px;vertical-align:bottom;">
                                                <p align="center" style="margin-bottom:.0001pt;text-align:center;line-height:15.75pt;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">无</span></span></span></p>
                                            </td>
                                        </tr>
                                        </tbody>
                                    </table>
                                </td>
                            </tr>
                            <tr style="height:19px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:yellow;padding:0cm 0cm 0cm 0cm;height:19px;vertical-align:top;">
                                    <p align="center" style="text-align:center;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><strong><span style="color:black;">淘宝网关于合规工具与服务规范实施细则</span></strong></span></span></p>
                                </td>
                            </tr>
                            <tr style="height:70px;">
                                <td style="width:556px;border:solid windowtext 1.0pt;border-top:none;background:transparent;padding:0cm 0cm 0cm 0cm;height:70px;vertical-align:top;">
                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">一、“合规工具与服务：在特定场景下，淘宝网可根据卖家淘信用水平，为卖家提供自检自查、体检报告、缴存保证金、以考代罚、以公代罚等工具与服务，帮助卖家提高合规能力，降低合规成本。”中，自检自查的服务是什么？</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">自检自查是指会员发生特定违规行为后，淘宝网会通过营商保赋能工具、处罚预警等方式引导会员了解违规情形并加以修正。会员应进行自查自纠，避免再次被判定为违规。</span></span></span></p>

                                    <p align="left" style="text-align:left;background:white;vertical-align:baseline;"><span style="font-size:14px;"><span style="font-family:simsun;"><span style="color:black;">当前淘宝网为会员在以下违规场景下提供预警赋能服务：滥发信息、发布未经准入、不当使用他人权利、发布混淆信息、发布违禁信息、A类违规节点等规则中的轻微情形。</span></span></span></p>
                                </td>
                            </tr>
                            </tbody>
                        </table>
                    </div>
                </div>
            </div>
            <!-- 左侧导航栏 -->
            <jsp:include page="seller_left_nav.jsp"></jsp:include>
        </div>
    </div>
</div>
<jsp:include page="/public_page/last.html"></jsp:include>
<jsp:include page="/public_page/open_chat.jsp"></jsp:include>
</body>
<script>
    $(function () {
        // 点击申请卖家
        $("#applySeller").click(function () {
            // 判断是否选中同意
           var isAccept = $("#ruleControl").prop("checked");
           // 判断店铺名是否填写
            var shopName = $("#shopName").val();
            layui.use('layer', function() {
                var layer = layui.layer;
           if(!isAccept || shopName.length<1){
                   layer.open({
                       title: '申请卖家'
                       ,content: '申请卖家之前，请先同意上方的卖家交易规则并且输入店铺昵称'
                       ,offset: '250px',
               });
                   return false;
           }
                layer.confirm('是否确认申请成为卖家？',{offset: '300px'}, function(index){
                    layer.msg("申请成功，请耐心等待管理员的审核", {offset:'250px'})
                    // 添加一条申请记录
                    setTimeout(v=>{
                        window.location.href = "/seller_logic/INeedToApplySeller.htm?shopName="+shopName;
                    }, 1000);
                    layer.close(index);
                });
            });
        })
    })
</script>
</html>
